Community Perks with The STR Report

🏠 Top-Tier Property Management – See how much more your property could earn—click to get your free performance assessment.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

August 11th, 2025

Good evening STR Report Community!

In today’s issue, you will find:

📱Today’s Article: 🛋️➡💰Design Trends That Will Maximize Your Bookings in 2025

📈 Trending Market Highlight: Detroit, Michigan and Joshua Tree, California

✉️ STR News: Hostaway launches generative AI response tool & more

💸 Mortgage Rate Watch

🪴 Unique Airbnb of the Week

🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book

✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More

📬 See our collection of newsletters here: Prior Newsletters

Why Design Drives Bookings 🛋️➡💰

First impressions matter—and in the world of short-term rentals, your listing photos are everything. Guests make split-second decisions based on visuals, often before reading the description. Properties with stylish, inviting interiors consistently get higher engagement, better reviews, and can command premium rates.

In 2025, travelers expect Instagram-worthy spaces that feel both luxurious and comfortable. Here’s what’s trending now and how to implement it affordably.

2025 Interior Design Trends for STR Success

1. Warm Minimalism

Clean lines + cozy accents = guest comfort. Replace stark whites with soft beiges, warm taupes, and natural wood elements. This creates a calming, spa-like feel perfect for relaxing getaways.

• Quick Win: Add linen curtains, textured throws, and wood or rattan furniture.

2. Bold Accent Features

Guests love unique spaces that pop in photos. A statement wall, an oversized art piece, or a sculptural light fixture can make your property memorable.

• Quick Win: Use removable wallpaper for a bold wall in the bedroom or add a gallery wall of local art.

3. Eco-Chic Elements

Travelers want sustainability. Think reclaimed wood furniture, organic fabrics, and indoor plants for a natural vibe.

• Quick Win: Replace plastic soap bottles with refillable glass ones and highlight eco-friendly practices in your listing.

4. Functional Remote Work Zones

Remote work isn’t going anywhere. A dedicated desk, good lighting, and fast Wi-Fi make your property ideal for longer stays.

• Quick Win: Add a small writing desk with an ergonomic chair—even in the corner of a room.

Affordable Design Upgrades That Boost ROI

• Swap bedding for crisp white linens with textured throws and pillows.

• Layer lighting: combine overhead lights, floor lamps, and warm-toned bulbs for a cozy glow.

• Add mirrors to make small spaces look bigger.

• Incorporate local touches—artisan décor and regional art make your listing feel authentic.

Photography Matters

Once your design is on point, invest in professional photography. Bright, well-composed images increase clicks and bookings dramatically.

Pro Tip: Highlight unique design details in your listing description. Example: “Wake up in a sun-drenched bedroom featuring a hand-painted mural and luxe organic linens.”

Bottom Line

Good design pays for itself in higher occupancy, better reviews, and premium pricing. Start small, but aim to create an experience—not just a place to sleep. 🛌

Detroit, Michigan 🏙️

Downloadable Detroit, Michigan Short-Term Rental Market Report

• Average Daily Rate (ADR): $237.13 per night

• Occupancy Rate: 51.76%

• Annual Revenue Potential: Around $44,818 per year

Read our full Detroit, Michigan Short-Term Rental Market Report attached above.

Joshua Tree, California🏜️

Downloadable Joshua Tree, California Short-Term Rental Market Report

• Average Daily Rate (ADR): $394.90 per night

• Occupancy Rate: 52.30%

• Annual Revenue Potential: Around $75,426.33 per year

Read our full Joshua Tree, California Short-Term Rental Market Report attached above.

📬 See our collection of 70+ market reports here: Prior Trending Market Reports

📱 Hostaway launches generative AI response tool
Vacation rental property management software company Hostaway has launched AI Auto Reply, a native generative-AI tool designed to instantly create personalised responses to common inquiries.

💸 How Gen Z and Millennials Are Forcing a $19 Billion Timeshare Market to Reinvent Itself
Gen Z and Millennials are compelling the $19 billion timeshare industry to modernize by prioritizing flexible, experience-driven offerings over traditional ownership models

💸Mortgage Rate Watch – August 11th, 2025

Current Mortgage Rates (as of August 11, 2025):

• 30‑Year Fixed: 6.58 % (+0.01 %)

• 15‑Year Fixed: 5.93 % (+0.00 %)

• 30‑Year Jumbo: 6.70 % (+0.00 %)

• 30‑Year FHA: 6.14 % (−0.01 %)

• 30‑Year VA: 6.15 % (−0.01 %)

• 7/6 SOFR ARM: 6.15 % (+0.01 %)

Market Overview: Mortgage rates remain remarkably stable today, with minimal upward or downward movements across most loan types. The average top‑tier 30‑year fixed rate continues to hover near its lowest level since October 2024, reflecting a calm in the bond market ahead of a key inflation report.

Rate Trends & Forecast:

• Short-Term: Expect continued stability in rates, with only slight variations tied to incoming economic data or commentary from Federal Reserve officials.

• Long-Term: If inflation shows signs of easing, modest declines in mortgage rates are possible. However, significant shifts are unlikely without a substantial change in economic fundamentals or Fed policy direction.

For real-time mortgage rate updates, visit Mortgage News Daily.

Bored of staying at regular Airbnbs?

How about staying in a flower pot? 🪴

Tucked away in the charming farming town of Burley, Idaho, The Flower Pot is a whimsical, award-winning Airbnb that promises a truly one-of-a-kind stay. Winner of the Airbnb OMG Fund, this giant flower-shaped home invites you to relax, reconnect, and soak in its vibrant surroundings—whether that means unwinding in the hot tub at sunset, stargazing from the seasonal rooftop patio, or enjoying the colorful beauty of the neighboring flower farm in bloom from April to October. Inside, you’ll find cozy touches like a queen-sized loft bed, record player, and a kitchenette for small meals, while the rainfall shower and plush robes offer spa-like comfort. Every season brings a new kind of magic here, making The Flower Pot the perfect place to plant yourself in the moment and let life blossom.

Subscriber Perks:

📖🏡💰 Go Live Playbook

The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.

Community Perks with The STR Report

🏠 Top-Tier Property Management – See how much more your property could earn—click to get your free performance assessment.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

Partner with Us!

If you have a project you’d like us to promote, or a product or service you’d like to share, please reach out to us at [email protected].

We appreciate you being a part of our STR community and for sharing our group with your business partners and associates. Thank you!