- The STR Report
- Posts
- The STR Report's Weekend Digest - January 17th, 2026
The STR Report's Weekend Digest - January 17th, 2026
Your quick hit of short-term rental insights, community highlights, and fresh ideas to take into the week ahead. Grab a coffee, relax, and catch up on what’s new in the STR world. ☕️

January 17th, 2026
Good morning STR Report Community, and welcome to The STR Report’s Weekend Digest!
In today’s issue, you will find:
📱Weekend Digest: The Rental Resource Rundown
📬 See our collection of newsletters here: Prior Newsletters

☕ Good morning, STR Report Community!
Welcome back to The STR Report’s Weekend Digest — today we’re sharing an insightful podcast in our Rental Resource Rundown:

Vacation Rental Trends 2026 are already taking shape, and they matter most for professional operators.
In this video, Uvika Wahi from RSU by PriceLabs breaks down the **key vacation rental and short-term rental trends shaping 2026, based on what actually changed in 2025.
In this video, they cover:
Why luxury positioning is accelerating and why more brands are chasing it
How Asia’s growing travel demand is reshaping global travel flows
Why sports and live events are becoming the backbone of travel calendars
What’s driving shorter booking windows and growing last-minute demand
How regulation is forcing professionalization and consolidation
Why generic listings are losing visibility
How AI-driven personalization is changing discovery and conversion
Why pricing has become psychological, not just mathematical
If you manage pricing, inventory, growth, or operations, this video will help you make sense of where the market is heading in 2026.
🎙️YouTube link: The 2026 Vacation Rental Outlook: Demand, Platforms, and Pricing

Have a question you want answered or want to be featured in the next Weekend Digest? Just reply to this email. 📬
Partner with Us!
If you have a project you’d like us to promote, or a product or service you’d like to share, please reach out to us at [email protected].
We appreciate you being a part of our STR community and for sharing our group with your business partners and associates. Thank you!