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The STR Report's Weekend Digest - February 28th, 2026

Your quick hit of short-term rental insights, community highlights, and fresh ideas to take into the week ahead. Grab a coffee, relax, and catch up on what’s new in the STR world. ☕️

February 28, 2026

February 28th, 2026

Good morning STR Report Community, and welcome to The STR Report’s Weekend Digest!

In today’s issue, you will find:

📱Weekend Digest: The Rental Resource Rundown

📬 See our collection of newsletters here: Prior Newsletters

☕ Good morning, STR Report Community!

Welcome back to The STR Report’s Weekend Digest — today we’re sharing another insightful podcast in our Rental Resource Rundown, one diving in to the hottest topic lately: AI and your business.

Episode description:

We're tackling a hot topic that's causing a stir across the experiential travel world—from glamping hosts and retreat leaders to boutique accommodation owners:
Is traditional SEO… officially dead?

If you've ever found yourself wondering how on earth you're meant to keep up with the pace of change in the digital world... you're not alone. And today's episode is one you won't want to miss if you want help keeping up.

With AI search, zero-click results, and Google's new overviews changing the way people find information, website traffic is down across all industries by an average of 20%. So the real question becomes: What now? And what should you be doing differently?

To unpack all of this, I'm joined by the brilliant Kenny Ridgell from Ridge Media. Kenny works with some huge hospitality names, but what I love most is how grounded and practical his advice is, especially for those of us building meaningful businesses without a corporate marketing team in our back pocket.

We get into:

  • What these AI-driven search changes really mean for smaller, independent brands

  • Why the "old way" of doing SEO just isn't cutting it anymore

  • And what you can do now to stay visible, relevant, and bookable in this fast-changing landscape

  • We also share some incredibly useful tools, smart strategies to optimise your presence online, and ideas to help you adapt... even if you're doing all the marketing yourself.

So… grab your cuppa, get comfy, and take a deep breath.

This isn't about panic. It's about learning about what matters and changing what you do so you can keep up with everything. Because once you understand what's important, you'll be ready to lead the way forward.

Have a question you want answered or want to be featured in the next Weekend Digest? Just reply to this email. 📬

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