January 11th, 2025

Good evening STR Report Community, and welcome to a special edition of The STR Report!

In today’s issue, you will find:

📱Special Edition: The North Carolina STR That Beat Projections 💸👀

📬 See our collection of newsletters here: Prior Newsletters

The North Carolina STR That Beat Projections 💸👀

The Opportunity

This North Carolina short-term rental highlights the results of a structured, full-service STR investment approach. The project began with defined financial goals and a $600,000 out-of-pocket budget, followed by market research across multiple STR destinations to identify a high-performing opportunity by the BNB Turnkey team.

The Investment

The property was acquired for $980,000 and fully designed, furnished, and positioned for premium performance. Strategic upgrades included standout amenities such as a pickleball court, hot tub, and game room, enhancing guest experience and pricing power.

Initial Projections

At launch, the property was projected to generate:

• $237,250 in annual revenue

• 21.2% cash-on-cash return

Performance After 6 Months

Results quickly exceeded expectations:

• 61% occupancy rate

• $1,677 average daily rate (ADR)

• $373,420 in annual revenue

• 42.4% cash-on-cash return

Tax Advantages

The investor also leveraged accelerated depreciation, producing an estimated $344,060 in tax savings, further improving overall returns.

Why It Matters

This case study demonstrates how disciplined market selection, experience-driven design, and ongoing revenue optimization can significantly outperform initial STR projections.

Want your own cash-flowing property & tax advantages, too?
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📖🏡💰 Go Live Playbook

The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.

Partner with Us!

If you have a project you’d like us to promote, or a product or service you’d like to share, please reach out to us at [email protected].

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