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- 🏈 Super Bowl 2026 Just Wrapped — Here’s What It Meant for Short-Term Rentals
🏈 Super Bowl 2026 Just Wrapped — Here’s What It Meant for Short-Term Rentals
The biggest game of the year turned spare rooms into serious revenue. 💸
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February 9th, 2026
Good evening STR Report Community!
In today’s issue, you will find:
📱Today’s Article: 🏈 Super Bowl 2026 Just Wrapped — Here’s What It Meant for Short-Term Rentals
📈 Trending Market Highlight: Atlanta, Georgia and Charlotte, North Carolina
✉️ STR News: Super Bowl 2026 Short-Term Rental Trends: Bay Area Pricing, Occupancy, and Revenue Insights for Hosts
💸 Mortgage Rate Watch
☀️ Unique Airbnb of the Week
🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book
✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More
📬 See our collection of newsletters here: Prior Newsletters
📣 Touchdown for Hosts: How Super Bowl 2026 Boosted Short-Term Rentals
Super Bowl weekend is officially in the books — and for many short-term rental hosts, it played out like a championship victory. With hotels reaching capacity and travelers flooding the region, property owners benefited from elevated nightly rates, longer stays, and exceptionally strong demand.
⭐ Demand Reached Peak Levels
As fans secured accommodations close to the action, many listings reported near-full occupancy in the days leading up to kickoff. Premium properties commanded standout prices — a trend supported by occupancy and ADR pacing data collected by Rentals Scale Up comparing current Super Bowl weekend performance with prior years.
💸 Higher Rates Drove Record Weekend Revenue
Pricing during game weekend ran far beyond standard seasonal averages. Hosts with dynamic strategies captured the influx of last-minute travelers willing to pay premium rates for convenience and comfort — reinforcing that major events can dramatically shift short-term rental earnings. Beyond Pricing’s Super Bowl 2026 report highlights this pricing surge across key Bay Area markets.
📅 Longer Stays Amplified Earnings
Instead of flying in for just one night, many guests turned the event into a multi-day experience. Arrivals began early in the week and stretched past the final whistle — creating additional booked nights and amplifying total reservation revenue.
🔄 Early Planners Won Big
Hosts who opened their calendars months ahead of time and used dynamic pricing tools were best positioned to capitalize. By the time game weekend arrived, much of the inventory had already been secured — reducing vacancy risk and giving owners confidence heading into the event. Data from host pricing platforms confirms the pacing advantages of early availability.
🏠 Key Takeaways for Future Mega-Events
✔ Preparation pays off: Major events reward hosts who plan months ahead.
✔ Pricing matters: Monitoring demand and pacing helps maximize revenue.
✔ Guest experience still wins: Clear communication, thoughtful amenities, and local recommendations help turn high-pressure weekends into five-star stays.
Super Bowl 2026 proved that large-scale events can create powerful, short-term revenue opportunities for STR owners. For many hosts, it wasn’t just a busy weekend, but a reminder of how impactful event-driven travel can be when the right strategy is in play.
The next question savvy hosts are already asking: Which major event should I prepare for next?
Atlanta, Georgia 🍑
Downloadable Atlanta, Georgia Short-Term Rental Market Report
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Average Daily Rate (ADR): $202.94 per night
Occupancy Rate: 55.8%
Annual Revenue Potential: Around $47,634 per year
Read our full Atlanta, Georgia Short-Term Rental Market Report attached above.
Charlotte, North Carolina
Downloadable Charlotte, North Carolina Short-Term Rental Market Report
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Average Daily Rate (ADR): $205.11 per night
Occupancy Rate: 58.9%
Annual Revenue Potential: Around $53,410 per year
Read our full Charlotte, North Carolina Short-Term Rental Market Report attached above.
📬 See our collection of 120+ market reports here: Prior Trending Market Reports
💻 Super Bowl LX Flips the Bay Area Script: Santa Clara Beats San Francisco on Price
Super Bowl LX short-term rentals data reveals: Santa Clara, not San Francisco, is commanding higher prices.
✈️ Super Bowl 2026 Short-Term Rental Trends: Bay Area Pricing, Occupancy, and Revenue Insights for Hosts
For Super Bowl weekend 2026, hosts in cities closest to the stadium, like San Jose, Santa Clara, etc. (typically called the South Bay) are pacing to generate nearly three times the revenue compared to the same weekend last year. Importantly, this uplift is driven by a combination of higher nightly rates and selective occupancy, not full sell-outs.
📝 2026 Super Bowl in Santa Clara: A Playbook for Record-Breaking Revenue
With Levi’s Stadium in Santa Clara taking center stage, the surrounding 30-mile radius saw a massive surge in demand.
💸Mortgage Rate Watch – February 9th, 2026
Current Mortgage Rates (as of February 9, 2026):
30-Year Fixed: 6.15% (–0.02%)
15-Year Fixed: 5.72% (–0.03%)
30-Year Jumbo: 6.33% (–0.02%)
30-Year FHA: 5.75% (–0.05%)
30-Year VA: 5.77% (–0.04%)
7/6 SOFR ARM: 5.56% (–0.03%)
Market Overview: Mortgage rates moved lower today across all major loan types, with the 30-year fixed declining to 6.15%. Government-backed loans posted the largest drops, signaling improved bond market conditions and slightly reduced yield pressure. Overall, lenders appear more comfortable easing pricing as financial markets show signs of stability.
Rate Trends & Forecast:
Short-Term: Rates are likely to remain within a narrow range, though modest day-to-day improvements are possible if bond markets continue to cooperate.
Long-Term: While continued moderation in inflation and lower long-term Treasury yields could support gradual rate declines, meaningful decreases will likely require clearer evidence of slowing economic growth or a shift in Federal Reserve policy.
For real-time mortgage rate updates, visit Mortgage News Daily.
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Subscriber Perks:
📖🏡💰 Go Live Playbook
The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.
Community Perks with The STR Report
🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. See how much more your property could earn—click to get your free performance assessment.
🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing a 10-15% Cash-on-Cash return.
🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.
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