Community Perks with The STR Report

🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. Mention The STR Report by 6/30/25 & get your first month completely FREE.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

June 23rd, 2025

Good evening STR Report Community!

In today’s issue, you will find:

📱Today’s Article: 🛠️💧Stop the Leaks: How to Audit Your STR for Missed Revenue & Efficiency Gaps

📈 Trending Market Highlight: Salt Lake City, Utah and Durham, North Carolina

✉️ STR News: Vrbo offers last-minute deals for vacation rentals & more

💸 Mortgage Rate Watch

🏊‍♀️ Unique Airbnb of the Week

🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book

✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More

📬 See our collection of newsletters here: Prior Newsletters

🛠️💧Stop the Leaks: How to Audit Your STR for Missed Revenue & Efficiency Gaps

If your STR feels “fine” but profits are flat, it might be time to lift the hood. Hidden inefficiencies, outdated systems, or missed pricing opportunities could be quietly draining your revenue. An audit doesn’t need to be a full rebrand—it’s a pulse check on the health of your operation. Let’s fix the leaks and boost the returns.

Pro STR hosts treat their listings like businesses—and businesses audit. Whether you're running one unit or ten, a regular operations audit can uncover profit leaks and streamline your systems. We’ll walk you through how to audit your STR across four key areas: pricing, processes, communication, and tech.

1. Pricing Performance 📊

What to Check:

• Are you adjusting rates dynamically based on demand, events, and seasonality?

• How does your RevPAR compare to local competitors?

• Are you charging appropriately for cleaning, extra guests, and pets?

Quick Fix:
Run a comp set analysis for your market, or use dynamic pricing software to avoid undercharging during peak windows or overcharging in soft seasons.

2. Operational Systems 🔁

What to Check:

• Are turnovers being delayed due to manual coordination?

• Do you have backup plans for cleaners, maintenance, or keyless entry issues?

• Is your calendar syncing flawlessly across platforms?

Quick Fix:
Map your current workflow from booking to review. Identify any steps that could be automated (e.g., cleaner notifications, maintenance requests) or delegated.

3. Guest Communication 💬

What to Check:

• Are your pre-check-in, stay, and checkout messages automated and on-brand?

• Do guests get responses within an hour?

• Are your reviews consistently mentioning clarity or confusion?

Quick Fix:
Create templated sequences for common scenarios (early check-in, Wi-Fi issues, etc.) and integrate an auto-responder to keep guests informed.

4. Tech Stack Evaluation 🧠

What to Check:

• Are you using tools that integrate well with one another?

• Is your PMS giving you the data insights you need?

• Are you overpaying for underused tools?

Quick Fix:
Audit every tool you use—PMS, pricing, smart locks, guest messaging, accounting. Eliminate what’s redundant and reinvest into tools that move the needle.

5. Listing Optimization 🏷️

What to Check:

• Is your listing copy up to date and tailored to your ideal guest persona?

• Are your photos professional, seasonal, and showcasing your property’s best features?

• Are you highlighting key amenities and answering common guest questions upfront?

Quick Fix:
Refresh your title, tweak the first 2–3 lines of your description for mobile readability, and make sure your photo lineup tells a story—starting with a strong cover image and ending with a call to action (e.g., hot tub, fire pit, unique view).

6. Review & Reputation Audit ⭐

What to Check:

• Are there recurring complaints in your reviews that still haven’t been addressed?

• Do you have a proactive strategy to encourage 5-star reviews?

• How many reviews have you responded to recently?

Quick Fix:
Mine your reviews for trends—both positive and negative. Then respond to recent reviews (yes, even the good ones!) and build a follow-up system to request reviews 24–48 hours post-checkout. Bonus: ask happy guests if they'd like a return-stay discount.

Final Thoughts:

A solid STR audit isn’t about doing more, it’s about doing better. With a focused walkthrough of your pricing, processes, communication, and tech stack, you’ll find opportunities to cut waste, increase bookings, and reclaim your time. Small adjustments = big results.

Salt Lake City, Utah🎿

Downloadable Salt Lake City, Utah Short-Term Rental Market Report

• Average Daily Rate (ADR): $194.38 per night

• Occupancy Rate: 62.11%

• Annual Revenue Potential: Around $44,055.63 per year

Read our full Salt Lake City, Utah Short-Term Rental Market Report attached above.

Durham, North Carolina ⚾️

Downloadable Durham, North Carolina Short-Term Rental Market Report

• Average Daily Rate (ADR): $181.61 per night

• Occupancy Rate: 56.56%

• Annual Revenue Potential: Around $37,410.79 per year

Read our full Durham, North Carolina Short-Term Rental Market Report attached above.

📬 See our collection of 50+ market reports here: Prior Trending Market Reports

^{_{This market report was compiled by The STR Report team using publicly available data and short-term rental research tools to provide high-level insights for educational and informational purposes only. While we strive for accuracy and clarity, investors should always conduct their own due diligence and consult with local professionals before making any investment decisions. Market conditions can change quickly, and what performs well today may look different tomorrow. Use this report as a starting point—not a substitute—for your own research.}}

🌦️ Short-Term Rentals Could Benefit as Extreme Weather Disrupts Travel
Extreme weather linked to climate change is already boosting demand for—and allowing higher pricing of—short-term rentals, particularly in rural and nature-focused destinations.

🏡 Vrbo offers last-minute deals for vacation rentals
Vrbo has introduced a new “Last Minute Deals” feature—complete with a dedicated filter and badge—that gives travelers access to discounts on nearly 300,000 private vacation rental listings bookable within 30 days of check-in.

⚽️ Airbnb Partners With Club World Cup 2025 on Experiences and 'Alternative Accommodations'
Airbnb is the official partner for Club World Cup 2025, offering exclusive stays and experiences with football legends as part of a multi-tournament deal.

💸 Hospitable recovers $1.2M in “almost bookings”
Hospitable’s new Abandoned Bookings tool has helped short‑term rental hosts recover more than $1.2 million in lost revenue by sending automated follow‑up nudges to guests who abandoned their bookings.

💸Mortgage Rate Watch – June 23rd, 2025

Current Mortgage Rates (as of June 23, 2025):

• 30‑Year Fixed: 6.84% (‑0.02

• 15‑Year Fixed: 6.10% (‑0.02)

• 30‑Year Jumbo: 6.94% (‑0.01)

• 30‑Year FHA: 6.37% (‑0.04)

• 30‑Year VA: 6.38% (‑0.04)

• 7/6 SOFR ARM: 6.41% (‑0.03)

Market Overview: Mortgage rates inched slightly lower today across nearly all loan types, reflecting a largely stable bond market. These marginal declines were assisted by modest shifts in investor sentiment and signs of easing inflation, even as the Fed maintains steady policy.

Rate Trends & Forecast:

• Short-Term: Rates are expected to remain relatively stable with slight changes depending on economic indicators and Fed policy shifts.

• Long-Term: As inflation continues to ease, mortgage rates may trend downward, but significant decreases are unlikely without a major shift in economic conditions. The Fed's policy will remain a key influence on mortgage rates throughout 2025.

For real-time mortgage rate updates, visit Mortgage News Daily.

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Subscriber Perks:

📖🏡💰 Go Live Playbook

The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.

Community Perks with The STR Report

🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. Mention The STR Report by 6/30/25 & get your first month completely FREE.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

Partner with Us!

If you have a project you’d like us to promote, or a product or service you’d like to share, please reach out to us at [email protected].

We appreciate you being a part of our STR community and for sharing our group with your business partners and associates. Thank you!