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🗺️📍Rethinking Location: What High-Yield STRs Really Have in Common
Pick your short-term rental location like a strategist—not a tourist. Keep reading for a data-backed guide to choosing high-performing areas for year-round demand.
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June 26th, 2025
Good evening STR Report Community!
In today’s issue, you will find:
📱Today’s Article: 🗺️📍Why “Touristy” Isn’t Always Best for STRs
📈 Trending Market Highlight: Boise, Idaho and Rapid City, South Dakota
✉️ STR News: Exclusive Resorts Takes Stake in Accor's Onefinestay & more
💸 Mortgage Rate Watch
🌞 Unique Airbnb of the Week
🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book
✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More
📬 See our collection of newsletters here: Prior Newsletters
🗺️📍Rethinking Location: What High-Yield STRs Really Have in Common
And why “touristy” isn’t always best.
When most new short-term rental investors think “location,” they picture palm trees, ski lifts, or city-center hotspots. But the smartest investors know there’s more to it than beach vibes or tourist traffic. In fact, the most consistent performers are often found far from the obvious “vacation-only” zones.
So what does a top-performing STR location actually look like?
📊 The Data Says: Look Beyond the Postcards
While vacation destinations spike seasonally, STRs near hospitals, universities, event venues, and major commuter corridors often maintain steady occupancy all year long. Here’s why:
1. Universities Bring in More Than Students 🎓
College towns aren’t just for students. Parents visiting for orientation, graduation, or move-in weekends are often hunting for places to stay. Visiting professors and speakers also need temporary housing, and STRs beat hotel rooms for both price and space—especially when bookings are longer than a weekend.
2. Hospitals = Steady Demand, Year-Round 🏥
Properties near major hospitals or medical centers often outperform seasonal vacation homes due to year-round demand. Think traveling nurses, visiting doctors, and families of patients who need a nearby home for weeks at a time. These guests value convenience and comfort—and they book fast.
3. Event Venues Keep Calendars Full 🎤
Concert halls, convention centers, and stadiums host everything from sports to trade shows—and those events pull in thousands of visitors who need a place to stay. Proximity to these hotspots can keep your booking calendar packed with attendees, vendors, and event staff.
4. Commuter Corridors and Job Hubs Create Hidden Demand 🚗
STRs near major highways, business parks, or industrial zones attract a different kind of guest: business travelers, relocation clients, and contract workers. These travelers often stay midweek (hello, off-peak revenue!) and value easy access over ocean views.
5. Suburban Stability Over Seasonal Swings 🏘️
While vacation towns ride the waves of high and low seasons, suburban STRs near amenities like schools, shopping centers, and medical offices often see more consistent occupancy. These areas tend to attract extended stays, families relocating, and work-related travel—all of which add stability to your cash flow.
🔑 Takeaway:
The most successful STRs aren’t always in the trendiest locations—they’re in strategic ones. If you're only chasing beach towns and mountain escapes, you're leaving serious revenue on the table. Instead, use data to scout proximity to hospitals, universities, event spaces, and job corridors. These high-utility locations can quietly outperform flashier markets—and keep your calendar full year-round.
Boise, Idaho 🌄
Downloadable Boise, Idaho Short-Term Rental Market Report
|
Average Daily Rate (ADR): $164.50 per night
Occupancy Rate: 61.25%
Annual Revenue Potential: Around $36,846.56 per year
Read our full Boise, Idaho Short-Term Rental Market Report attached above.
Rapid City, South Dakota 🏞️
Downloadable Rapid City, South Dakota Short-Term Rental Market Report
|
Average Daily Rate (ADR): $278.79 per night
Occupancy Rate: 54.41%
Annual Revenue Potential: Around $55,480 per year
Read our full Rapid City, South Dakota Short-Term Rental Market Report attached above.
📬 See our collection of 60+ market reports here: Prior Trending Market Reports
💸 Exclusive Resorts Takes Stake in Accor's Onefinestay
Exclusive Resorts has acquired a stake in Accor’s luxury home rental brand onefinestay, giving it partial ownership and deepening its involvement in the upscale short-term rental market.
♥️ Inclu introduces hotel platform for travelers with disabilities
Inclu has launched Inclusive Luxury Hotels, the world's first hotel discovery platform that vets, verifies, and promotes luxury properties for both physical and cultural accessibility—debuting with 18 hotels across 10 countries and aiming to expand to over 50 by the end of 2025.
🌎 RMS appoints new CFO to support global expansion
RMS has announced the appointment of Adam Seskis as its new CEO to lead the company’s next phase of global expansion and innovation.
💸Mortgage Rate Watch – June 26th, 2025
Current Mortgage Rates (as of June 26, 2025):
30‑Year Fixed: 6.79% (–0.03%)
15‑Year Fixed: 6.02% (–0.02%)
30‑Year Jumbo: 6.89% (–0.01%)
30‑Year FHA: 6.25% (–0.05%)
30‑Year VA: 6.27% (–0.04%)
7/6 SOFR ARM: 6.37% (–0.02%)
Market Overview: Mortgage rates have seen modest declines today, continuing the trend of slight downward movement across most loan types. A generally stable bond market and continued investor sentiment suggest that rates are in a holding pattern, with minor fluctuations being driven by economic data and Federal Reserve signals.
The 30‑year fixed rate has hovered between 6.11% and 7.26% over the past year, and recent trends show some relief from the higher borrowing costs that have been a challenge for buyers.
Rate Trends & Forecast:
Short‑Term: Rates are expected to remain relatively stable with slight changes depending on economic indicators and Fed policy shifts.
Long‑Term: As inflation continues to ease, mortgage rates may trend downward, but significant decreases are unlikely without a major shift in economic conditions. The Fed's policy will remain a key influence on mortgage rates throughout 2025.
For real-time mortgage rate updates, visit Mortgage News Daily.
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Subscriber Perks:
📖🏡💰 Go Live Playbook
The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.
Community Perks with The STR Report
🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. Mention The STR Report by 6/30/25 & get your first month completely FREE.
🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.
🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.
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