Community Perks with The STR Report

🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. Act Now: Mention The STR Report by 7/30/25 and get a 6-Month Risk-Free Guarantee.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

July 3rd, 2025

Good evening STR Report Community!

In today’s issue, you will find:

📱Today’s Article: How to Make Your STR Boom Over the Holiday Weekend 🎆

📈 Trending Market Highlight: Hartford, Connecticut and Louisville, Kentucky

✉️ STR News: Airbnb Tests 'Reserve Now, Pay Later' & more

💸 Mortgage Rate Watch

🇺🇸 Unique Airbnb of the Week

🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book

✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More

📬 See our collection of newsletters here: Prior Newsletters

🎇 Maximizing Your STR Bookings, Revenue, & Returns Over the 4th of July 🇺🇸

The 4th of July is one of the most lucrative weekends of the year for short-term rental hosts. As fireworks light up the skies, bookings and nightly rates often soar to new highs. Here’s how to make the most of this prime holiday window…and keep the momentum going once the sparklers fade.

🔥 Markets That Shine Over 4th of July

Not all destinations see equal booms during the holiday. These tend to outperform:

• Beach & Lake Destinations: Waterfront views and water sports are huge draws for families and groups looking to celebrate outdoors. Think Gulf Coast, Lake Tahoe, or the Great Lakes region.

• Mountain & Nature Retreats: National parks and cabin stays see spikes from travelers avoiding crowded cities. Smoky Mountains, Adirondacks, and Colorado Rockies often thrive.

• Urban Centers with Events: Cities with major fireworks displays or festivals—like NYC, Boston, Washington DC, Chicago—see surges in bookings, especially for properties with rooftop or skyline views.

• Small Town Americana: Quaint towns hosting parades, fairs, and fireworks attract travelers craving a classic 4th of July vibe.

💰 How to Maximize Bookings and Revenue

Make your property stand out and capture holiday travelers willing to splurge:

✅ Update Your Listing Title & Photos – Call out holiday-friendly amenities like BBQ grills, patios, pools, or views of local fireworks. Add festive images if possible.

✅ Highlight Local Events – Mention nearby parades, concerts, fireworks shows, or unique experiences in your listing and pre-arrival messages. Guests love insider tips!

✅ Implement Dynamic Pricing – Don’t leave money on the table. Many markets see ADRs jump 1.5x–2x during the holiday. Check competitor pricing daily in the week leading up to the 4th.

✅ Offer Value-Adds – Stock patriotic décor, a s’mores kit, or picnic supplies. These small touches can justify higher rates and boost your reviews.

✅ Minimum Night Stays – Consider requiring a 3- or 4-night minimum to reduce gaps in your calendar and attract longer bookings.

🚀 Post-Holiday Playbook: Keep the Momentum Going

Don’t let the holiday high fizzle out. Here’s how to keep your STR performance strong after the 4th:

🎯 Follow Up for Reviews – Guests are often riding a holiday high. Send a friendly thank-you and request a review promptly. Great reviews help boost your search ranking for future peak weekends.

🎯 Update Calendar for Upcoming Events – Identify other summer events, festivals, or local happenings and tailor your listing to capture those travelers.

🎯 Analyze Your Data – Review occupancy, pricing, and guest feedback from the holiday. Adjust your strategy for next year—did you leave money on the table, or could you have required longer minimum stays?

🎯 Run a Post-Holiday Promo – If you have upcoming low-occupancy weeks, offer a small discount for guests booking immediately after the 4th. Guests who had a great experience might extend their summer travel plans.

Bottom Line: The 4th of July is a blockbuster opportunity for STR owners—but the savvy host knows the real magic is turning that holiday spike into sustained momentum for the rest of the summer.

Wishing you full calendars, sparkling reviews, and fireworks-worthy profits! 🇺🇸✨

Hartford, Connecticut 🏢

Downloadable Hartford, Connecticut Short-Term Rental Market Report

• Average Daily Rate (ADR): $200.39 per night

• Occupancy Rate: 55.44%

• Annual Revenue Potential: Around $40,542.41 per year

Read our full Hartford, Connecticut Short-Term Rental Market Report attached above.

Louisville, Kentucky 🐎

Downloadable Louisville, Kentucky Short-Term Rental Market Report

• Average Daily Rate (ADR): $348.86 per night

• Occupancy Rate: 49.67%

• Annual Revenue Potential: Around $63,143 per year

Read our full Louisville, Kentucky Short-Term Rental Market Report attached above.

📬 See our collection of 60+ market reports here: Prior Trending Market Reports

💸 Airbnb Tests 'Reserve Now, Pay Later'
Airbnb is piloting a “Reserve Now, Pay Later” option in the U.S. and Canada that lets eligible guests book stays immediately and defer payment until closer to check‑in.

🏠 Casago selects Guesty as certified PMS partner for franchise network
Casago has named Guesty as its official certified property management system partner across its franchise network, integrating Guesty’s platform—which oversees over 40,000 vacation rentals in the Americas—to support Casago’s franchise operations.

🎊 Airbnb’s anti-party technology takes effect over July Fourth holiday weekend
Airbnb has activated its “anti‑party technology” over the Fourth of July weekend in the U.S.—a machine‑learning system that screens for risky one‑ or two‑night full‑home bookings based on factors like stay length, last‑minute timing, and guest distance, blocking or redirecting flagged reservations, a strategy that last year stopped about 51,000 potential party bookings and helped reduce reported party incidents by over 50%.

💸Mortgage Rate Watch – July 3rd, 2025

Current Mortgage Rates (as of July 3, 2025):

• 30-Year Fixed: 6.89% (−0.02%)

• 15-Year Fixed: 6.21% (−0.01%)

• 30-Year Jumbo: 6.98% (−0.04%)

• 30-Year FHA: 6.46% (−0.03%)

• 30-Year VA: 6.48% (−0.03%)

• 7/6 SOFR ARM: 6.52% (−0.07%)

Market Overview: Mortgage rates have seen modest declines today, continuing the trend of slight downward movement across most loan types. A generally stable bond market and continued investor sentiment suggest that rates are in a holding pattern, with minor fluctuations being driven by economic data releases and Federal Reserve signals.

The 30-year fixed rate has hovered between 6.11% and 7.52% over the past year, and recent trends show some relief from the higher borrowing costs that have been a challenge for buyers.

Rate Trends & Forecast:

Short-Term: Rates are expected to remain relatively stable with slight changes depending on economic indicators and Fed policy shifts.

Long-Term: As inflation continues to ease, mortgage rates may trend downward, but significant decreases are unlikely without a major shift in economic conditions. The Fed's policy will remain a key influence on mortgage rates throughout 2025.

For real-time mortgage rate updates, visit Mortgage News Daily.

Don’t know how to tailor your listing for the 4th?

Check out this bungalow in California. 🌊🇺🇸

This luxurious Huntington Beach Airbnb is perfectly positioning itself for the holiday rush with the listing title “Best 4th Of July Viewing | Rooftop 180 Ocean Views,” tapping into travelers’ desire for an unforgettable Independence Day experience. Guests are lured by the promise of panoramic ocean vistas from a private rooftop deck, complete with fire pits and an outdoor Smart TV—an ideal spot to watch fireworks light up the sky. Just steps from the beach, Pacific City, and the iconic pier, the property blends high-end finishes and a prime location, making it a sought-after escape for holiday revelers eager to celebrate in style and comfort. By highlighting its unique vantage point and festive potential, this host is turning July 4th into a booking bonanza.

Subscriber Perks:

📖🏡💰 Go Live Playbook

The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.

Community Perks with The STR Report

🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. Act Now: Mention The STR Report by 7/30/25 and get a 6-Month Risk-Free Guarantee.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

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