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☘️ Luck of the Booking: Is Your Property Ready for St. Patrick's Day?
Is your property ready for the St. Patrick's Day rush? 🌈 Learn how your property manager should be optimizing your listing to stand out and attract holiday travelers. Don’t miss out on the luck of the Irish—read on!
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MARCH 17th, 2025
Good afternoon STR Report Community and Happy St. Patrick’s Day! 🌈 In today’s issue, you will find:
📱Today’s Article: ☘️ Luck of the Booking: Is Your Property Ready for St. Patrick's Day?
📈 Trending Market Highlight: New Orleans, Louisiana & Breckenridge, Colorado
✉️ STR News: Vrbo Needles Airbnb in New Campaign: We're 'Hotter' and 'Cooler' & more
💸 Mortgage Rate Watch
☘️🌈 Unique Airbnb of the Week
🏫 Subscriber Perks: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template & Tax Savings E-Book
✅ Community Perks: Personal Airbnb Investment Finder & STR Loans & More
📬 See our collection of newsletters here: Prior Newsletters
When you realize your STR is your pot of gold
☘️ Luck of the Booking: Is Your Property Ready for St. Patrick's Day?
St. Patrick's Day is a time for celebration, green everything, and – for property owners – a perfect opportunity to make the most of holiday bookings. Whether you’re in Ireland or anywhere else with a festive crowd, holiday travelers are on the lookout for the best places to stay. But is your property manager optimizing your listing to catch their eye?
If not, don’t worry – we’ve got you covered. Here’s a look at how your property manager can boost your listing and attract more holiday bookings for St. Patrick's Day and other major holidays.
1. Highlight Local Attractions and Events
Holidays like St. Patrick’s Day are all about experiencing the local culture. For St. Paddy’s, this means mentioning nearby parades, pubs, and traditional festivities. Your property manager should be highlighting these local events in the listing description, encouraging guests to plan their trip around them.
For example, your property manager could update the listing with something like:
“Experience the magic of St. Patrick's Day right outside your door! Enjoy local parades, authentic Irish music at nearby pubs, and plenty of green festivities in the area. Book now for an unforgettable Irish getaway!”
2. Update Photos and Branding to Reflect the Holiday Spirit
A photo can make or break a booking decision. If your property is available during a holiday like St. Patrick’s Day, make sure your property manager has updated the images to reflect the festive vibe. Whether it’s adding some green décor to your interior shots or showcasing your property with a fun holiday filter, a festive atmosphere can entice travelers.
These visual updates remind guests that they are booking a seasonal experience, not just a place to stay.
3. Adjust Pricing for the Holiday
Holidays are a prime time to increase your pricing, but it’s important that this increase aligns with the demand. A good property manager will monitor local trends and adjust pricing to match the influx of guests during St. Patrick’s Day or any other significant holiday. However, this needs to be balanced – you don’t want to price yourself out of the market, but you also don’t want to miss out on higher earnings.
4. Offer Special Holiday Packages or Promotions
Guests love the idea of getting a little extra for their money, especially during holidays. A savvy property manager might consider creating a limited-time holiday package that includes discounts on extended stays or perhaps a "green drink" welcome gift or festive treats for guests.
For example:
“Book your stay for St. Patrick's Day and enjoy a complimentary festive Irish coffee kit with your stay!”
This small touch adds a personal element to your listing and gives guests an incentive to choose your property over the competition.
5. Highlight the Experience, Not Just the Space
When holidays like St. Patrick's Day roll around, people aren’t just looking for a place to stay—they’re looking for an experience. Your property manager should frame your listing to focus on the experience you’re offering. A well-crafted listing will create a vision of what it’s like to stay at your property during the holiday season. It might emphasize the experience of enjoying a cozy fireplace with Irish whiskey or relaxing in the sun-drenched garden while listening to the sound of live Irish folk music in the area.
Focus on what makes the holiday stay unique and memorable!
6. Leverage Holiday Keywords for SEO
Your property listing won’t help you if potential guests can’t find it! It’s essential for your property manager to update the listing with holiday-specific keywords, especially ones related to St. Patrick’s Day. Keywords like “St. Patrick’s Day getaway,” “holiday weekend,” or “festive accommodation for St. Paddy’s” should be sprinkled throughout the listing description to ensure your property shows up in search results.
A good property manager will also monitor search engine trends and adjust your listing regularly to make sure it stays relevant.
7. Promote Your Property on Holiday-Specific Platforms
During holidays, travelers often use niche travel platforms and event-specific sites to find their accommodations. For St. Patrick’s Day, this might mean targeting travel sites that focus on Irish culture, festivals, or specific locations with major St. Patrick’s Day celebrations. Ask your property manager if they’re promoting your listing on these channels to increase exposure.
8. Create Holiday-Themed Content
To increase your visibility and engagement, it’s a good idea to have a blog or social media content focused on sharing fun, engaging content—such as St. Patrick’s Day traditions in the town, like a parade or the famous town Irish pub—to drive traffic to your listing. Holiday-themed content is a great way to increase visibility, engage potential guests, and show that you’re a part of the holiday buzz.
Conclusion: Get Ready for the Holiday Rush!
St. Patrick's Day is a golden opportunity to stand out and fill your calendar with bookings, but only if your property manager is actively optimizing your listing for the holiday rush. From promoting local events to offering special holiday packages and adjusting pricing, there’s a lot your property manager can do to ensure your listing is both festive and competitive.
So, take a moment to check in with your property manager—make sure your listing is ready to capture the attention of holiday travelers. After all, a well-optimized holiday listing is the best way to ensure your property becomes the go-to choice for travelers looking for a memorable holiday experience. ☘️
New Orleans, Louisiana
Downloadable New Orleans, Louisiana Short-Term Rental Market Report
|
Average Daily Rate (ADR): $185 per night
Occupancy Rate: 53%
Annual Revenue Potential: Around $67,508 per year
Read our full New Orleans, Louisiana Short-Term Rental Market Report attached above.
Breckenridge, Colorado
Downloadable Breckenridge, Colorado Short-Term Rental Market Report
|
Average Daily Rate (ADR): $274 per night
Occupancy Rate: 56%
Annual Revenue Potential: Around $100,175 per year
Read our full Breckenridge, Colorado Short-Term Rental Market Report attached above.
💻 What the Tech: Short term rental hidden cameras
As spring break approaches, travelers are advised to be cautious of hidden cameras in short-term rental properties, which can be concealed in everyday items like outlet covers and smoke detectors, and to carefully inspect the space for undisclosed surveillance devices.
🍾 Tourists react to Miami Beach's spring break restrictions as one of the busiest weekends begins
Miami Beach is implementing strict restrictions, including barricades, road closures, and curfews, in anticipation of a busy spring break weekend, aiming to maintain order amid concerns over large crowds and unruly behavior.
🛩️ AI trip planner Mindtrip acquires travel guide platform Thatch
AI-powered trip planner Mindtrip has acquired Thatch, a platform offering travel guides from local experts and content creators, to enhance its local expertise and community-driven travel offerings.
🧨 Vrbo Needles Airbnb in New Campaign: We're 'Hotter' and 'Cooler'
Vrbo has launched a bold advertising campaign, positioning itself as a "hotter, cooler, friendlier" alternative to Airbnb by emphasizing its privacy-focused rentals and contrasting them with Airbnb's host-present stays.
💸Mortgage Rate Watch – March 17th, 2025
Current Mortgage Rates:
30-Year Fixed: 6.99% (-0.08%)
15-Year Fixed: 6.44% (-0.06%)
30-Year Jumbo: 7.31% (-0.04%)
30-Year FHA: 6.44% (-0.04%)
30-Year VA: 6.45% (-0.06%)
7/6 SOFR ARM: 6.72% (+0.02%)
Source: Mortgage News Daily
Market Overview:
Mortgage rates have remained relatively stable, with minor fluctuations influenced by movements in the bond market. The average lender's 30-year fixed rate stands at 6.99%, reflecting a slight decrease from previous levels. This stability suggests a balanced market, with investors closely monitoring upcoming economic indicators for potential rate adjustments.
Rate Trends & Forecast:
Short-Term: Mortgage rates are expected to remain within a narrow range, influenced by economic data releases and Federal Reserve communications.
Long-Term: The Federal Reserve's decisions on interest rates will play a crucial role in shaping mortgage rates. If inflation continues its downward trend, there may be room for gradual rate reductions throughout 2025.
For real-time updates and more detailed analyses, you can visit Mortgage News Daily.
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