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- 📬 Is STR Supply Growth Outpacing Demand? Here's How to Stay Ahead in 2026
📬 Is STR Supply Growth Outpacing Demand? Here's How to Stay Ahead in 2026
More listings, fewer bookings, and rising pressure on hosts... Here's how to stay ahead next year ⬇️
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December 4th, 2025
Good evening STR Report Community!
In today’s issue, you will find:
📱Today’s Article: 📬 Is STR Supply Growth Outpacing Demand? Here's How to Stay Ahead in 2026
📈 Trending Market Highlight: Ogunquit, Maine and Kennebunkport, Maine
✉️ STR News: Guesty launches AI agent for revenue management
💸 Mortgage Rate Watch
🏝️ Unique Airbnb of the Week
🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book
✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More
📬 See our collection of newsletters here: Prior Newsletters
📬 2026 Short-Term Rental Outlook: Supply Growth Outpaces Demand
The short-term rental industry is entering 2026 with an imbalance: more listings, fewer bookings, and rising pressure on hosts. While the market is still healthy overall, data from AirDNA’s 2025 Mid-Year Outlook Report shows a trend that every property owner should be paying attention to.
📉 Demand Slows While Supply Surges
Demand growth for US short-term rentals is projected to decline from 15.8% in 2021 to just 5.5% in 2026. At the same time, supply keeps expanding—now reaching 1.7 million active properties nationwide.
This widening gap means one thing:
➡️ More hosts competing for fewer bookings.
Markets that once filled calendars effortlessly now require active management, strategic pricing, and intentional differentiation to stay profitable.
🗺️ Impact Depends on Your Location
Not every market is feeling the squeeze equally. Tourist-heavy destinations with year-round or seasonal influxes remain relatively stable.
Meanwhile, many US metro and suburban markets are approaching saturation. Before launching or expanding, smart investors are analyzing local occupancy trends—not national averages.
🔍 What Hosts Should Do Now
If your property’s occupancy is slipping, it may not be the market—it may be the competition. Take time to evaluate top-performing listings in your area:
Amenities: Are competitors offering hot tubs, dedicated workspaces, or pet-friendly setups you’re missing?
Photography: High-impact, professional photos often drive dramatic booking increases.
Marketing: Listings with stronger descriptions, dynamic pricing, and optimized SEO win more views.
Guest Experience: Faster communication, smoother check-ins, and thoughtful touches improve both ratings and revenue.
2026 will reward hosts who treat their rentals like businesses—not passive income streams. With supply rising and demand leveling off, the winners will be those who adapt, differentiate, and invest in guest experience.
Ogunquit, Maine
Downloadable Ogunquit, Maine Short-Term Rental Market Report
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Average Daily Rate (ADR): $466.26 per night
Occupancy Rate: 51.67%
Annual Revenue Potential: Around $81,612 per year
Read our full Ogunquit, Maine Short-Term Rental Market Report attached above.
Kennebunkport, Maine
Downloadable Kennebunkport, Maine Short-Term Rental Market Report
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Average Daily Rate (ADR): $584.38 per night
Occupancy Rate: 46.03%
Annual Revenue Potential: Around $85,558 per year
Read our full Kennebunkport, Maine Short-Term Rental Market Report attached above.
📬 See our collection of 120+ market reports here: Prior Trending Market Reports
📝 Guesty launches AI agent for revenue management
Short-term rental software platform Guesty has launched an AI Agent for revenue management, introducing what the company says is the first embedded intelligence layer to unify pricing, availability, policies and listing performance directly within its platform.
🌴 Maui County Council advances bill to phase out thousands of short-term rentals
Maui County Council has advanced a proposed measure that would phase out thousands of short-term vacation rentals across the island, moving forward a contentious plan designed to boost the supply of long-term housing.
🎄 Demand for holiday rentals rises across Europe’s top Christmas travel destinations
Data from revenue management software company PriceLabs shows that demand for short-term rentals near Europe’s leading Christmas markets has increased across all 15 analysed cities, with December bookings ahead of the same period last year.
💸Mortgage Rate Watch – December 4th, 2025
Current Mortgage Rates (as of December 4, 2025):
30-Year Fixed: 6.24% (+0.01%)
15-Year Fixed: 5.76% (+0.01%)
30-Year Jumbo: 6.39% (+0.01%)
30-Year FHA: 5.86% (+0.01%)
30-Year VA: 5.87% (+0.01%)
7/6 SOFR ARM: 5.82% (+0.05%)
Market Overview: Mortgage rates moved slightly higher today, with the 30-year fixed inching up to 6.24%. The move reflects mildly weaker mortgage-backed securities (MBS) and modest upward pressure in Treasury yields — both of which tend to push rates up.
Rate Trends & Forecast:
Short-Term: Rates will likely remain in a tight band, fluctuating slightly with bond-market moves and economic news.
Long-Term: Continued easing of inflation and further drops in long-term Treasury yields could offer some downward pressure on rates — but substantial declines would likely require a clearer shift in economic conditions or monetary policy.
For real-time mortgage rate updates, visit Mortgage News Daily.
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Subscriber Perks:
📖🏡💰 Go Live Playbook
The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.
Community Perks with The STR Report
🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. See how much more your property could earn—click to get your free performance assessment.
🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing a 10-15% Cash-on-Cash return.
🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.
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