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🏡 How to Set Competitive Pricing for Your Short-Term Rental
Smart pricing is the key to boosting bookings and maximizing revenue. Here’s how to strike the perfect balance and stay ahead of the competition.
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December 14th, 2025
Good evening STR Report Community!
In today’s issue, you will find:
📱Today’s Article: 🏡 How to Set Competitive Pricing for Your Short-Term Rental
📈 Trending Market Highlight: Newport, Rhode Island and Mystic, Connecticut
🌲✨ Unique Airbnb of the Week
🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book
✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More
📬 See our collection of newsletters here: Prior Newsletters
🏡 How to Set Competitive Pricing for Your Short-Term Rental
🧩 Why Pricing Matters More Than Ever
In today’s saturated short-term rental market, pricing is no longer a “set-it-and-forget-it” task. It directly impacts your visibility, occupancy rate, and overall profitability. With travelers comparing dozens of options in a single scroll, finding the sweet spot is crucial.
🔍 1. Understand Your Market
Before choosing a rate, survey your competition. Look at similar properties in your area and pay attention to:
Size and amenities
Location advantages
Guest ratings and reviews
Seasonal demand patterns
This ensures your pricing isn’t based on guesswork but grounded in real-time market behavior.
📆 2. Adjust for Seasonality
Demand fluctuates — and your pricing should too.
☀️ High season: Increase rates during holidays, local events, and peak travel periods.
🍂 Low season: Offer discounts or value-added perks to stay competitive.
Dynamic pricing helps maximize revenue year-round rather than relying on a flat rate.
📈 3. Use Pricing Tools to Stay Competitive
Automated pricing software can analyze thousands of data points, giving you rate suggestions for each day. These tools consider occupancy trends, competitor pricing, and booking windows — helping you stay on top of market shifts without constant manual adjustments.
⭐ 4. Price Based on Value, Not Just Cost
Highlight what makes your property special and price accordingly. Do you offer:
A hot tub?
Waterfront access?
Premium kitchen appliances?
Family-friendly features?
Guests pay more for exceptional experiences. Make sure your listing photos and descriptions reflect the value behind your price.
🧮 5. Track Performance and Adjust Regularly
Monitor your:
Booking pace
Occupancy rate
Average nightly rate (ADR)
Guest feedback
If you’re booked far in advance, you may be priced too low. If bookings are slow, consider small downward adjustments or promotional rates.
🎁 Bonus Tip: Offer Strategic Discounts
A targeted discount can boost your search ranking and attract last-minute travelers. Try offering:
5–10% off for weeklong stays
Lower rates for early bookings
Last-minute deals to fill gaps
These small incentives can lead to significant increases in occupancy and overall revenue.
Setting competitive pricing isn’t about being the cheapest — it’s about being the best value. With smart research, dynamic adjustments, and clear communication of your property’s strengths, you can stay competitive while maximizing your earnings.
Newport, Rhode Island
Downloadable Newport, Rhode Island Short-Term Rental Market Report
|
Average Daily Rate (ADR): $573 per night
Occupancy Rate: 54%
Annual Revenue Potential: Around $136,120 per year
Read our full Newport, Rhode Island Short-Term Rental Market Report attached above.
Mystic, Connecticut
Downloadable Mystic, Connecticut Short-Term Rental Market Report
|
Average Daily Rate (ADR): $379 per night
Occupancy Rate: 50%
Annual Revenue Potential: Around $73,972 per year
Read our full Mystic, Connecticut Short-Term Rental Market Report attached above.
📬 See our collection of 120+ market reports here: Prior Trending Market Reports
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Subscriber Perks:
📖🏡💰 Go Live Playbook
The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.
Community Perks with The STR Report
🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. See how much more your property could earn—click to get your free performance assessment.
🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing a 10-15% Cash-on-Cash return.
🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.
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