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How to Add Personalization to Your Short-Term Rental (and Make It Totally Unforgettable)šŖ©
In a world of cookie-cutter listings, personalized details are your superpower. Hereās how to turn your rental from āniceā to ānever-forget.ā
Community Perks with The STR Report
š Top-Tier Property Management ā Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. See how much more your property could earnāclick to get your free performance assessment.
š Personal Airbnb Investment Finder ā Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, youāre in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing a 10-15% Cash-on-Cash return.
š¤ STR Loans & More ā Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

October 13th, 2025
Good evening STR Report Community!
In todayās issue, you will find:
š±Todayās Article: How to Add Personalization to Your Short-Term Rental (and Make It Totally Unforgettable)šŖ©
š Trending Market Highlight: Moab, Utah and Pigeon Forge, Tennessee
āļø STR News: Squatter Scare for Short-Term Rental Hosts in France: Hype or Reality?
šø Mortgage Rate Watch
šļø Unique Airbnb of the Week
š« Subscriber Perks: Go Live Playbook, including: Beginnerās Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book
ā
Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More
š¬ See our collection of newsletters here: Prior Newsletters
How to Add Personalization to Your Short-Term Rental (and Make It Totally Unforgettable)šŖ©
Ever notice how the best stays feel like they were made just for you? Thatās not luckāitās personalization. Adding thoughtful, guest-focused touches to your short-term rental is one of the easiest (and most fun!) ways to stand out in a sea of listings.
Your guests arenāt just booking a bedātheyāre booking an experience. Whether theyāre celebrating an anniversary, traveling with kids, or working remotely, personal touches help them feel seen and cared for. And when guests feel special, they leave the kind of reviews that make your rental shine.

Your guests checking into your Airbnb:
Hereās how to sprinkle in some magic:
š” 1. Know Whoās Coming
A simple pre-arrival message asking about the reason for their stay can reveal golden opportunities. Is it a birthday? A family reunion? A solo getaway? Tailor your welcome accordinglyāa small cake, a note, or even a local guide for solo adventurers can make a big impact.
š 2. Customize the Welcome
Skip the generic basket. Instead, curate it! A handwritten card, local snacks, or even a coffee blend from a nearby roaster adds authenticity. Guests will remember you, not just the space.
š¼ļø 3. Add Personality to Decor
Personalization isnāt about plastering your name everywhereāitās about making the home feel alive. Incorporate local art, books about the area, or cozy touches that tell a story. The goal? A space that feels both unique and welcoming.
š± 4. Offer Tailored Recommendations
Create a digital or printed guide with your personal favorites: the best brunch spot, a hidden sunset view, or where to grab the perfect local latte. Guests love insider tipsāit feels like a friend showing them around.
š 5. Follow Up Thoughtfully
After checkout, send a thank-you message referencing something from their stay (āHope you and your pup enjoyed the nearby hiking trail!ā). Itās genuine, memorable, and sets you apart from every other host.
Final Thought:
Personalization doesnāt mean extravaganceāitās about intention. When guests feel that youāve designed the experience with them in mind, they donāt just remember their stayāthey remember you. And thatās the kind of connection that turns first-time visitors into lifelong fans.

Moab, Utahšļø
Downloadable Moab, Utah Short-Term Rental Market Report
|

Average Daily Rate (ADR): $401 per night
Occupancy Rate: 55.75%
Annual Revenue Potential: Around $110,932 per year
Read our full Moab, Utah Short-Term Rental Market Report attached above.
Pigeon Forge, Tennesseeš¦
Downloadable Pigeon Forge, Tennessee Short-Term Rental Market Report
|

Average Daily Rate (ADR): $389 per night
Occupancy Rate: 60.08%
Annual Revenue Potential: Around $94,514 per year
Read our full Pigeon Forge, Tennessee Short-Term Rental Market Report attached above.
š¬ See our collection of 120+ market reports here: Prior Trending Market Reports

š” Hospitable launches Owner Portals
Property management software provider Hospitable has launched Owner Portals, a new feature that allows property managers to share real-time performance data with property managers, aiming to increase transparency, reduce admin, and strengthen relationships.
š±Squatter Scare for Short-Term Rental Hosts in France: Hype or Reality?
Media stories about "Airbnb squatters" in France make for viral headlines. But the real data and legal nuance reveal a very rare, if still unnerving, risk for hosts.
š Premier Cottages launches accessibility scheme
Luxury self-catering collection Premier Cottages has launched a new Accessibility Scheme to make cottage holidays across the UK more inclusive for guests with a wide range of access needs.
š¦ Pacaso CEO: $72 Million Retail Fundraise for Fractional Home Ownership Fit Our Mission
Second-home co-ownership platform Pacaso has closed a $72.5 million Regulation A+ round backed by more than 17,500 retail investors, marking one of the largest-ever raises under the SECās relatively new framework.
šøMortgage Rate Watch ā October 13th, 2025
Current Mortgage Rates (as of October 13, 2025):
30-Year Fixed: 6.32 % (ā0.06 %)
15-Year Fixed: 5.84 % (ā0.04 %)
30-Year Jumbo: 6.25 % (ā0.04 %)
30-Year FHA: 6.03 % (ā0.02 %)
30-Year VA: 6.04 % (ā0.03 %)
7/6 SOFR ARM: 5.82 % (ā0.03 %)
Market Overview: Mortgage rates eased across the board today, with the 30-year fixed rate falling six basis points to 6.32%. In a market starved of fresh economic data due to the government shutdown, bond yields are largely driving rate movementsāmeaning lenders are cautious about pushing rates materially without clearer signals.
Rate Trends & Forecast:
Short-Term: Expect continued modest downward pressure if Treasury yields decline further, especially given the lack of major economic releases. But any sharp moves will likely depend on surprises in inflation, jobs, or fiscal developments.
Long-Term: Analysts suggest slight easing could continue into the end of 2025, especially if inflation softens and long-term yields drift lower. However, without more decisive economic evidence or policy shifts, dramatic rate drops remain unlikely.
For real-time mortgage rate updates, visit Mortgage News Daily.

Bored of staying at regular Airbnbs?
What if your next getaway wasnāt just near natureābut carved right into the cliffs themselves? šļø
Perched high above the Escalante River Valley, the Escalante Cliff House offers an unforgettable blend of modern design and ancient inspiration. Built on 160 private acres surrounded by waterfalls, river canyons, and centuries-old ruins, this 3-bed, 3-bath home feels like your own desert sanctuary. Its circular Kiva Great Roomāmodeled after Ancestral Pueblo architectureāframes breathtaking 180° views and glows with warmth from a stone fireplace. By night, climb to the 1,500-sq-ft rooftop deck for some of the clearest stargazing on the Colorado Plateau. With fiber internet, elegant interiors, and total seclusion, itās where luxury meets timeless history. Stay here and feel the quiet power of a landscape thatās been home to humans for over 10,000 years. š

Subscriber Perks:
šš”š° Go Live Playbook
The "Go Live Playbook" is your all-in-one guide featuring a beginnerās guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.
Community Perks with The STR Report
š Top-Tier Property Management ā Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind. See how much more your property could earnāclick to get your free performance assessment.
š Personal Airbnb Investment Finder ā Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, youāre in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing a 10-15% Cash-on-Cash return.
š¤ STR Loans & More ā Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.
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