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August 10th, 2026

Good morning STR Report Community!

In today’s issue, you will find:

📱Special Edition: 🚀 How One Tennessee Airbnb Increased Returns by 52%

📬 See our collection of newsletters here: Prior Newsletters

🚀 How One Tennessee Airbnb Increased Returns by 52%

From acquisition to optimization, here's what drove stronger returns.

The STR Report - TN Turnkey Case Study.pdf

The STR Report - TN Turnkey Case Study.pdf

8.64 MBPDF File

The best-performing short-term rentals don't happen by accident—they're built with the right strategy.

This Tennessee investment shows how thoughtful market selection, strategic upgrades, and ongoing revenue management turned a solid property into an even stronger performer.

🏡 Starting With the Right Numbers

Before purchasing, the investor established a $250,000 budget and analyzed multiple STR markets based on ADR, occupancy, seasonality, and demand.

Projected Performance at Acquisition

  • Purchase Price: $642,000

  • Furniture: $52,192

  • Amenities & Renovations: $62,192

  • ADR: $466

  • Occupancy: 72%

  • Annual Revenue: $122,382

  • Cash-on-Cash Return: 19.53%

Creating a Standout Property

After closing, the property was upgraded with new furnishings, fresh paint, professional staging, and guest-favorite amenities like an outdoor kitchen, pool, and jacuzzi—all designed to command higher nightly rates and attract more bookings.

📈 The Results After 6 Months

With ongoing pricing optimization and revenue management, the property's performance exceeded expectations:

  • ADR: $594.16

  • Occupancy: 67%

  • Annual Revenue: $145,302

  • Cash-on-Cash Return: 29.76%

That's more than $22,000 in additional annual revenue and a 52% increase in cash-on-cash returns.

💸 Even More Value

The investor also generated an estimated $202,000 in potential tax savings through accelerated depreciation, demonstrating how the right investment strategy can create value beyond rental income.

Ready to build your own STR success story?

Whether you're buying your first short-term rental or adding to your portfolio, BNB Turnkey can help you identify the right market, acquire the right property, and optimize it for maximum returns. Schedule a strategy call today and see what's possible with a data-driven investment approach.

Disclaimer: Some of the products, services, or partners featured in this newsletter may be part of a paid sponsorship. We only promote companies we trust and believe can bring value to our readers.