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- 🐣Easter's Late Arrival and Its Impact on Short-Term Rental Performance📊
🐣Easter's Late Arrival and Its Impact on Short-Term Rental Performance📊
With Easter falling later this year, it could shift the typical booking patterns for spring. Families and travelers may delay their vacation plans, creating a ripple effect in demand and pricing. Discover how to adapt your short-term rental strategy so you can turn this seasonal shift into a profitable opportunity.
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April 14th, 2025
Good afternoon STR Report Community!
In today’s issue, you will find:
📱Today’s Article: 🐣Easter's Late Arrival and Its Impact on Short-Term Rental Performance📊
📈 Trending Market Highlight: Miami, Florida and Park City, Utah
✉️ STR News: The Problem With Tracking Short-Term Rental Emissions: ‘How on Earth Do You Count Them?’ & more
💸 Mortgage Rate Watch
🥚Unique Airbnb of the Week
🏫 Subscriber Perks: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book
✅ Community Perks: Property Analysis, Personal Airbnb Investment Finder, and STR Loans & More
📬 See our collection of newsletters here: Prior Newsletters
Getting ready for Easter travel like:
🐣Easter's Late Arrival and Its Impact on Short-Term Rental Performance📊
As we move through spring, one key factor impacting short-term rental performance this year is the unusually late arrival of Easter. Traditionally, Easter Sunday falls between late March and mid-April, but this year, the holiday won’t occur until April 20. For short-term rental owners and investors, this timing presents both challenges and opportunities.
Easter’s Historical Impact on STR Performance
In previous years, Easter weekend has proven to be a significant revenue driver for many short-term rental properties. Research indicates that Easter typically creates a spike in demand, as families and travelers flock to destinations for long weekend breaks. According to AirDNA, the average daily rate (ADR) for Easter weekends in 2024 increased by approximately 12% across key U.S. vacation rental markets. The holiday provides a window for both short getaways and extended stays, with properties located near major attractions seeing the most substantial upticks in bookings.
However, with Easter being later this year, we could see a shift in guest behavior and pricing dynamics.
Booking Patterns
The later Easter could mean a delay in the traditional booking rush for spring break vacations. Many families, especially those in the northern parts of the U.S., may have already planned their spring getaways, opting for earlier dates when the weather is warming up. This could result in slower bookings for some properties during the weeks leading up to Easter.
According to a recent survey Smith Travel Research, bookings for vacation rentals in March were down by 8% compared to last year. However, the survey also noted that demand increased slightly after Easter, as people began taking advantage of the post-Easter lull and lower crowd sizes.
Properties in popular Easter destinations like Orlando, San Diego, and the Smoky Mountains may see a delayed surge in bookings, leading to a gap between mid-April and early May. This gap can create uncertainty for owners, as they balance potential revenue drops in early spring with the later surge expected.
Adjusting Strategies for Maximum Profitability
For short-term rental owners and investors, adapting strategies to accommodate these changes is essential:
Flexible Pricing – Since demand may be uneven in the lead-up to Easter, adjust your pricing dynamically. Tools like PriceLabs or Beyond Pricing can help forecast shifts in demand, allowing you to raise rates as Easter approaches and maintain competitive pricing after the holiday.
Early Bird Promotions – Consider offering promotions or discounts in the weeks leading up to Easter to encourage earlier bookings. Lower rates or special packages can incentivize guests who may have initially booked elsewhere or planned on staying longer but are now looking for deals.
Focus on Extended Stays – Since families and groups may choose longer trips this year, ensure that your listings highlight the amenities and features that appeal to guests looking to settle in for an extended vacation, such as full kitchens, multiple bedrooms, or access to local attractions.
Local Events – If your property is in a location with events scheduled around Easter, such as festivals, concerts, or community gatherings, ensure your listing is updated to highlight these activities. This can help attract guests who may not have originally considered the area.
Looking Ahead: The Impact of Other Seasonal Events
While Easter’s later arrival in 2025 may slightly disrupt the typical short-term rental booking cycle, it’s important to note that these fluctuations are part of broader seasonal trends. Understanding and anticipating guest behavior and market demand will continue to be key for short-term rental success.
As the summer season begins to emerge, the data suggests that a strong late spring and early summer season could make up for any lost revenue from Easter. By focusing on building guest loyalty, enhancing your property’s value proposition, and staying nimble with your pricing strategies, your short-term rental business can weather this seasonal change and continue to thrive.
Key Takeaways:
Easter's late arrival this year could result in a delayed booking surge, impacting short-term rental revenue.
Dynamic pricing, early promotions, and extended stay offerings can help mitigate slower bookings.
Local events and ongoing seasonal trends can play a role in boosting post-Easter bookings.
Stay ahead of these seasonal shifts, and your short-term rental can continue to perform well in the months to come! 📈
Miami, Florida🐬
Downloadable Miami, Florida Short-Term Rental Market Report
|
Average Daily Rate (ADR): $368.16
Occupancy Rate: 58.78%
Annual Revenue Potential: $79,155.16
Park City, Utah 🎥
Downloadable Park City, Utah Short-Term Rental Market Report
|
Average Daily Rate (ADR): $644.04
Occupancy Rate: 46.69%
Annual Revenue Potential: $109,756.73
🌱 The Problem With Tracking Short-Term Rental Emissions: ‘How on Earth Do You Count Them?’
Tracking greenhouse gas emissions from short-term rentals is challenging due to inconsistent data and reporting practices.
📢 Savvy Takes Billboard Fight to Vrbo to Push Its Vacation Rentals
Savvy Vacation Rentals is challenging industry giants Airbnb and Vrbo by launching a billboard campaign in Austin that promotes its no-fee model, positioning itself as a more affordable and user-friendly alternative.
🛶 Kayak unveils AI-powered tools for travel search
Kayak has introduced AI-powered tools designed to enhance travel search by interpreting and comparing itinerary details, aiming to simplify the process of finding the best flight deals.
🏕️ CamperDays adds new destinations and GBP booking for 2025
CamperDays, a campervan tour operator, has expanded its services by entering the Swiss market and introducing the option to make bookings in British Pounds (GBP) for 2025.
💸Mortgage Rate Watch – April 14, 2025
Current Mortgage Rates (as of April 14, 2025):
30-Year Fixed: 6.99% (-0.08%)
15-Year Fixed: 6.44% (-0.06%)
30-Year Jumbo: 7.33% (-0.08%)
30-Year FHA: 6.35% (-0.12%)
30-Year VA: 6.33% (-0.12%)
7/6 SOFR ARM: 6.85% (-0.10%)
Market Overview: Mortgage rates have continued their slight decline, influenced by movements in mortgage-backed securities (MBS) and Treasury yields. This suggests market optimism about inflation slowing down and potential Federal Reserve rate cuts later in the year.
The 30-year fixed mortgage rate has ranged from 6.11% to 7.52% over the past year, with the recent trend offering some relief to borrowers after sustained high rates.
However, the housing market is still grappling with challenges, particularly concerning affordability and a low inventory of homes.
Rate Trends & Forecast:
Short-Term: Mortgage rates are expected to stay within a tight range, influenced by economic data and signals from the Federal Reserve.
Long-Term: The Federal Reserve’s stance on interest rates will remain the key factor in mortgage rate movements. Continued easing of inflation could lead to further gradual declines in rates throughout 2025.
For real-time mortgage rate updates, visit Mortgage News Daily.
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