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Crafting Descriptions That Sell: Words That Attract Guests📝👀
Ready to learn how to write copy that turns browsers into bookings? Keep reading for more. Plus, two trending markets & an Airbnb you don't want to miss.
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August 4th, 2025
Good evening STR Report Community!
In today’s issue, you will find:
📱Today’s Article: Crafting Descriptions That Sell: Words That Attract Guests📝👀
📈 Trending Market Highlight: Lynchburg, Virginia and Fayetteville, Arkansas
✉️ STR News: Airbnb guest says host used AI-generated images in false $9,000 damages claim & more
💸 Mortgage Rate Watch
⛳️ Unique Airbnb of the Week
🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book
✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More
📬 See our collection of newsletters here: Prior Newsletters
Crafting Descriptions That Sell: Words That Attract Guests📝👀
Your property photos grab attention, but it’s your description that seals the deal. In 2025’s competitive short-term rental market, a compelling listing description isn’t optional—it’s essential. The right words can help your property stand out, convey value, and inspire travelers to book. Here’s how to craft descriptions that convert views into reservations:
When future guests stumble across your property listing:
1. Lead With an Experience, Not Just Features
Guests aren’t just looking for a bed; they’re looking for memories. Instead of listing amenities like a grocery receipt, paint a picture of the experience.
Instead of: “2-bedroom apartment with a balcony.”
Try: “Wake up to breathtaking skyline views from your private balcony—perfect for morning coffee or sunset cocktails.”
Pro Tip: Use sensory language like cozy, sun-drenched, breathtaking, serene to help guests imagine being there.
2. Highlight Unique Selling Points Early
The first two lines of your description matter most—they’re what appear in previews. Make them count by showcasing what makes your property special.
Example: “Step into a stylish downtown loft with high ceilings, chic décor, and just steps away from the city’s top cafés.”
Pro Tip: Think like a traveler: What would make you click “Book Now” over another property?
3. Speak to Your Ideal Guest
Families, business travelers, and couples all value different things. Tailor your language to your target audience.
For families: Emphasize safety, space, and kid-friendly perks.
For remote workers: Highlight fast Wi-Fi, a quiet workspace, and coffee shops nearby.
Action Step: Include guest-specific hooks like “Perfect for…” followed by their needs: “Perfect for remote work or weekend getaways.”
4. Use Power Words That Inspire Action
Certain words create urgency and appeal. Use phrases like:
Exclusive, Charming, Hidden Gem, Boutique Stay, Walkable, Panoramic Views
Pair with emotional triggers: relax, unwind, escape, discover.
Pro Tip: Keep the tone warm and inviting—avoid overly formal or robotic language.
5. Structure for Scannability
Guests skim. Make your description easy to digest with short paragraphs, bullet points, and headers for key features.
Tip: Start with a 2–3 sentence hook, then break details into bullet points:
✔ Private rooftop deck with city views
✔ Fully equipped kitchen & coffee bar
✔ Free parking and EV charging station
6. Close With a Call-to-Action
End with an inviting nudge.
Example: “Your urban escape awaits—book your stay today and make memories in the heart of the city!”
Words sell experiences. By focusing on benefits, emotional triggers, and readability, you can turn your property description into a booking magnet. 🧲
Lynchburg, Virginia 🌳
Downloadable Lynchburg, Virginia Short-Term Rental Market Report
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Average Daily Rate (ADR): $192.10 per night
Occupancy Rate: 48.27%
Annual Revenue Potential: Around $33,842.98 per year
Read our full Lynchburg, Virginia Short-Term Rental Market Report attached above.
Fayetteville, Arkansas 🍁
Downloadable Fayetteville, Arkansas Short-Term Rental Market Report
|
Average Daily Rate (ADR): $232.54 per night
Occupancy Rate: 50.78%
Annual Revenue Potential: Around $43,102.86 per year
Read our full Fayetteville, Arkansas Short-Term Rental Market Report attached above.
📬 See our collection of 70+ market reports here: Prior Trending Market Reports
💻 Airbnb guest says host used AI-generated images in false $9,000 damages claim
An Airbnb host allegedly used AI to manipulate photos in a false $9k damage claim against a guest who left early, highlighting concerns about the ease of altering images without technical skills.
💸 Oyo Buys Airbnb Management Platform MadeComfy for Over $50 Million
OYO has acquired the Australian short‑term rental management platform MadeComfy in a deal worth over US $50 million, marking one of the largest exits in Australia’s rental tech sector and significantly boosting OYO’s presence across Australia and New Zealand.
💸Mortgage Rate Watch – August 4th, 2025
Current Mortgage Rates (as of August 4, 2025):
30‑Year Fixed: 6.57% (−0.06 pts)
15‑Year Fixed: 5.91% (−0.04 pts)
30‑Year Jumbo: 6.72% (−0.03 pts)
30‑Year FHA: 6.19% (−0.03 pts)
30‑Year VA: 6.20% (−0.04 pts)
7/6 SOFR ARM: 6.10% (−0.02 pts)
Market Overview: Mortgage rates declined modestly today, led by a 6‑bps drop in the 30‑year fixed average. The FHA and VA benchmarks also posted small declines. This modest easing reflects a slight uptick in Mortgage‑Backed Securities (MBS) prices, which typically supports lower mortgage pricing.
With the 30‑year fixed rate now sitting at 6.57%, the index is near the lower end of its 52‑week range of 6.11% to 7.26%.
Rate Trends & Forecast:
Short-Term: Rates are expected to remain range-bound with modest shifts likely tied to near-term market data. Investors are watching the recent labor report and awaiting further signals before making major moves.
Long-Term: As the inflation outlook softens, long-term rates could edge lower toward the mid‑6% range. A sustained drop below 6% likely hinges on further declines in the 10‑year Treasury yield or a policy pivot from the Fed.
For real-time mortgage rate updates, visit Mortgage News Daily.
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Subscriber Perks:
📖🏡💰 Go Live Playbook
The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.
Community Perks with The STR Report
🏠 Top-Tier Property Management – Lower fees, higher payouts, and premium service. Built for investors who want performance and peace of mind.
🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.
🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.
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