Community Perks with The STR Report

🏠 Top-Tier Property Management – See how much more your property could earn—click to get your free performance assessment.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

August 7th, 2025

Good evening STR Report Community!

In today’s issue, you will find:

📱Today’s Article: Boost Your Bookings with Social Media in 2025 💸

📈 Trending Market Highlight: Mobile, Alabama and Greater Augusta, Georgia

✉️ STR News: Airbnb’s Brian Chesky: We’re Open to Partnering With AI Chatbots & more

💸 Mortgage Rate Watch

🌦️ Unique Airbnb of the Week

🏫 Subscriber Perks: Go Live Playbook, including: Beginner’s Guide E-Book, Guest Communication Messaging Templates, Airbnb Welcome Guide Template, STR Buy Box Template, & Tax Savings E-Book

✅ Community Perks: Top-Tier Property Management, Personal Airbnb Investment Finder, and STR Loans & More

📬 See our collection of newsletters here: Prior Newsletters

📱Why Social Media Is Your New Booking Engine💸

In 2025, short-term rental bookings aren’t just happening on Airbnb or Vrbo. Travelers are discovering properties through social media first—and often booking directly. Instagram Reels and TikTok videos showcasing beautiful spaces, cozy amenities, and unique experiences can generate thousands of views in days. Pinterest boards inspire trip planners, while local Facebook groups remain a powerful booking source for last-minute stays.

If your property isn’t visible on these channels, you’re missing a huge slice of the market. The good news? You don’t need to be a social media influencer to dominate your niche—you just need strategy and consistency.

The Platforms That Matter Most in 2025

• Instagram: Still the king of curated content, Reels outperform all other formats for reach.

• TikTok: Short, authentic videos showcasing experiences and tips drive viral exposure.

• Pinterest: Ideal for travelers planning future stays—pin your best images with keywords like “Modern Cabin in Colorado.”

• YouTube Shorts: Perfect for quick property tours or “Things to Do in [City]” guides.

Pro Tip: Focus on platforms your ideal guests use most. For luxury rentals? Instagram. For adventurous travelers or Gen Z guests? TikTok.

Content That Converts Views into Bookings

Forget static photos—short videos rule. Here’s what works in 2025:
✅ Property Tours in 30 Seconds: Highlight key features like rooftop decks, cozy fire pits, and spa-like bathrooms.
✅ Guest Experience Clips: Show wine by the fireplace, a morning coffee on the balcony, or sunset views.
✅ Local Lifestyle Content: Partner with local businesses for “Best Breakfast Spots Near Our Airbnb” videos.
✅ Behind-the-Scenes: Guests love transparency—show your cleaning process, décor updates, or how you set up a welcome basket.

Hashtags & Trends That Boost Visibility

Trending hashtags like #AirbnbGoals, #VacationVibes, and #WeekendEscape attract travelers. Also try using hashtags that include the city name for travelers doing their online research. Pair trending audio on TikTok or Instagram Reels with your videos for maximum algorithm boost.

Action Plan for 2025

• Post 3-4 short videos weekly on TikTok or Instagram Reels.

• Use local hashtags like #AustinAirbnb or #StayInMalibu for targeted reach.

• Highlight direct booking links in bios and captions to reduce platform fees.

• Encourage guests to tag your property in their posts (UGC, or User Generated Content, = free marketing).

Pro Tip: Batch content creation. Film multiple short videos in one day, then schedule posts using tools like Later, Metricool, or Planoly.

Social media is no longer optional—it’s essential. The hosts who embrace it in 2025 will build strong brands, attract direct bookings, and stand out in a crowded market.

Mobile, Alabama 🚙

Downloadable Mobile, Alabama Short-Term Rental Market Report

• Average Daily Rate (ADR): $211.69 per night

• Occupancy Rate: 51.77%

• Annual Revenue Potential: Around $40,009 per year

Read our full Mobile, Alabama Short-Term Rental Market Report attached above.

Greater Augusta, Georgia⛳️

Downloadable Greater Augusta, Georgia Short-Term Rental Market Report

• Average Daily Rate (ADR): $217.53 per night

• Occupancy Rate: 53.69%

• Annual Revenue Potential: Around $42,634.94 per year

Read our full Greater Augusta, Georgia Short-Term Rental Market Report attached above.

📬 See our collection of 70+ market reports here: Prior Trending Market Reports

🌏 Airbnb: Early Experiences Trends, AI Rollout, International Growth
Airbnb’s CFO revealed in its Q2 2025 shareholder letter that the company is allocating $200 million in 2025 to its newly relaunched Experiences and Services offerings, though it remains early and the financial impact is not yet clear

💸 Lodgify launches payment tool and finance platform
Rental management platform Lodgify has added new tools built to help hosts and property managers get paid and access capital.

💬 Airbnb’s Brian Chesky: We’re Open to Partnering With AI Chatbots
Airbnb CEO Brian Chesky stated on August 6, 2025, that the company is open to exploring partnerships with external AI chatbot providers, though no official agreements have yet been finalized.

💸Mortgage Rate Watch – August 7th, 2025

Current Mortgage Rates (as of August 6, 2025):

• 30‑Year Fixed: 6.57 % (– 0.01 % from prior day)

• 15‑Year Fixed: 5.93 % (± 0.00 %)

• 30‑Year Jumbo: 6.72 % (± 0.00 %)

• 30‑Year FHA: 6.17 % (– 0.02 %)

• 30‑Year VA: 6.18 % (– 0.02 %)

• 7/6 SOFR ARM: 6.12 % (+ 0.01 %)

Market Overview: Mortgage rates remain relatively stable, with only marginal daily shifts across all major loan categories. The modest downtrend—particularly in fixed-rate mortgages—suggests underlying stability in bond markets and mortgage-backed securities (MBS). Minor fluctuations appear linked to routine investor sentiment and economic data flow rather than any major policy shifts.

Rate Trends & Forecast:

• Short-Term: Expect continued steadiness in rate movements. Unless significant economic data or shifts in Federal Reserve policy emerge, daily changes should remain subdued.

• Long-Term: Should inflation continue to moderate, a gradual decline in mortgage rates may be possible. However, absent major economic turbulence or Fed intervention, large swings are unlikely through the rest of 2025.

For real-time mortgage rate updates, visit Mortgage News Daily.

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Subscriber Perks:

📖🏡💰 Go Live Playbook

The "Go Live Playbook" is your all-in-one guide featuring a beginner’s guide e-book, messaging templates, Airbnb welcome book, STR buy box template, and tax savings tips to kickstart your short-term rental success.

Community Perks with The STR Report

🏠 Top-Tier Property Management – See how much more your property could earn—click to get your free performance assessment.

🔎 Personal Airbnb Investment Finder – Connect with an expert to handpick profitable Airbnb properties that match your criteria. With 213+ successful deals, all cash-flowing, you’re in good hands. Take 15 seconds to fill out the form to see how all of these properties are experiencing at least a 15% Cash-on-Cash return.

🤑 STR Loans & More – Need funding for your next short-term rental? Expect expert guidance, personalized service, and the best possible rates.

Partner with Us!

If you have a project you’d like us to promote, or a product or service you’d like to share, please reach out to us at [email protected].

We appreciate you being a part of our STR community and for sharing our group with your business partners and associates. Thank you!